Lotmead Farm & PYO is a trading name of Primrose Vale

How your personal information is used by Primrose Vale.

Data Protection law changed on 25 May 2018 This notice sets out most of your rights under the new laws. General Data Protection Regulation (GDPR).

Your information will be held by Primrose Vale


How we use your personal information.

This privacy notice is to let you know how Primrose Vale promise to look after your personal information. This includes what you tell us about yourself, what we learn by having you as a customer, and the choices you give us about what marketing you want us to send you. This notice explains how we do this and tells you about your privacy rights and how the law protects you.


Our Privacy Promise
We promise:

1)    To keep your data safe and private.

2)    Not to sell your data.

3)    Not to lend, share or give away your data.


Who we are

Primrose Vale is a Partnership, and is VAT Registered with HMRC.


How the law protects you

As well as our Privacy Promise, your privacy is protected by law.

Data Protection law says that we are allowed to use personal information only if we have a proper reason to do so. This includes sharing it outside Primrose Vale. The law says we must have one or more of these reasons:

  • To fulfil a contract we have with you, or
  • When it is our legal duty, or
  • When you consent to it.

Here is a list of all the ways that we may use your personal information, and which of the reasons we rely on to do so. This is also where we tell you what our legitimate interests are.

What we use your personal information forOur reasonsOur legitimate interests

To manage our relationship with your business.

To inform you about our activities and business each year.

To develop and carry out marketing activities.

Fulfilling contracts.


Our legitimate interests



Keeping our records up to date and telling you about aspects of our business which will interest you
To obey laws and regulations that apply to us.
To respond to complaints and seek to resolve them.


Our legal duty.

Complying with regulations that apply to us.
Being efficient about how we fulfil our legal and contractual duties.
To run our business in an efficient and proper way. This includes managing our financial position, business capability, planning, communications, corporate governance, and audit.

Our legitimate interests.

Our legal duty.

Complying with regulations that apply to us.
Being efficient about how we fulfil our legal and contractual duties.
To exercise our rights set out in agreements or contracts.Fulfilling contracts.



Groups of Personal Information

We use many different kinds of personal information, and group them together like this.

Type of personal informationDescription
ContactHow to contact you.
TransactionsDetails about payments to or from us us


The law and other regulations treat some types of personal information as special. We will only collect and use these types of data if the law allows us to do so:

Consents: Any permissions, consents, or preferences that you give us. This includes things like how you want us to contact you.


Where we collect personal information from                                                

 We may collect personal information about you (or your business) from these sources:

Data you give to us:

  • When you actively request to join our mailing list – online or in store
  • Data you provide as a supplier or customer for accounting purposes
  • When you follow us on Facebook (Note that we do not see or receive any extra information from Facebook likes, comments, tags)
  • When you follow us on Twitter (Note that we do not receive any extra information)
  • When you follow us on Instagram (Note that we do not receive any extra information)


Data we collect when you use our services.

Social Media (Facebook, Twitter and Instagram). We only see that you have liked or followed our social media. At no time ever do we see or collect any other information about you or your friends!


Payment and transaction data.

  • Collected by our card handling company
  • For the purpose of paying bills


Newsletter Services                                                                                   

All the data that we hold for our mailing lists are held on a secure cloud server Mailchimp. All data is kept separate from any other client’s data and we will not share, sell, rent or otherwise disclose the personal information (name, postal address, e-mail address) of the customers, unless otherwise ordered by a court of law. All personal information collected is used solely to contact the customers in regard to Primrose Vale.

Mailchimp has security measures in place to protect the loss, misuse and alteration of the information under its control. This includes personal information as well as subscription lists.


Everyone is given the opportunity to unsubscribe via our newsletter.


Who we share your personal information with

  1. a) HM Revenue & Customs, regulators and other authorities if Legally Requested
  2. c) Our newsletter services are hosted by Mailchimp (which will not share, sell, rent or otherwise disclose the personal information)



Your rights
The information we use.
These are the kinds of personal information that we use:

  • Name
  • Residential address
  • Contact details, such as email addresses and phone numbers
  • Financial data: for example if you have purchased from us.
  • Data relating to your businesses products or services as a company.
  • Financial data of any transactions made with a company that is supplying goods and services to Primrose vale



We may use your personal information to tell you about relevant products and offers. This is what we mean when we talk about ‘marketing’.

The personal information we have for you is made up of what you tell us, or from third parties we work with, for example when running a competition in a Newspaper or within a company you work and you enter a competition that is being promoted via the companies intranet. Note the competitions are run via the newspapers or companies and we have no direct access to their databases, we only collect email address and/or postal address when you enter a competition and send the information to us.


We use this information only to send information about Primrose Vale to you.

We can only use your personal information to send you marketing messages if we have either your consent or a ‘legitimate interest’. That is when we have a business or commercial reason to use your information. It must not unfairly go against what is right and best for you.


You can ask us to stop sending you marketing messages by contacting us at any time.

Email us at: info@primrosevale.com

You can also write to us asking us to remove your details from our database.

Primrose Vale, Shurdington Road, Bentham, Cheltenham GL51 4UA

We may ask you to confirm or update your choices in future if there are changes in the law, regulation, or the structure of our business.


How to get a copy of your personal information

You can access your personal information we hold by writing to us at this address: Primrose Vale, Shurdington Road, Bentham, Cheltenham GL51 4UA


Letting us know if your personal information is incorrect

You have the right to question any information we have about you that you think is wrong or incomplete. Please contact us if you want to do this, we will take reasonable steps to check its accuracy and correct it.

What if you want us to stop using your personal information?

You have the right to object to our use of your personal information, or to ask us to delete, remove, or stop using your personal information.


How to withdraw your consent

You can withdraw your consent at any time. Please contact us if you want to do so at this address: Primrose Vale, Shurdington Road, Bentham, Cheltenham GL51 4UA



How to complain

Please let us know if you are unhappy with how we have used your personal information. You can contact us at this address: Primrose Vale, Shurdington Road, Bentham, Cheltenham GL51 4UA


Or by email: info@primrosevale.com

You also have the right to complain to the Information Commissioner’s Office.